Salesforce Media Cloud Consultant

Welcome to your Salesforce Media Cloud Consultant

1.

An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?

media planner

ad ops

designer

yield manager

2.

Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?

adcreative size type

quote

contract line item

media plan placement

3.

A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?

consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required

consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model

consultant should exclusively extend the media cloud data model standard object to map the legacy objects

consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects

4.

A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

clone an existing ad product and assign attributes

use a product family for those products

use a standalone product and add attributes

use an object type and assign attributes

5.

During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?

associate the creatives to a line item in GAM

check availability of inventory in GAM

create order in GAM

check if creatives are loaded in GAM

6.

A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

Ensure that the consultant has the required permission sets and licenses

complete the post install tasks for salesforce insustries communications, media, and energy

raise a support ticket to enable the required permissions

go to setup and click on validaate in the latest release

7.

A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

which types of ad products are included in media plans?

which ad servers does the system need to connect to forcampaign booking?

which type of marketing automation system is in use?

what are the dimensions for all digital ad formats for the publisher?

8.

Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?

third party tools (DOMO, PowerBI, etcc)

standard salesforce report and dashboard

CRM analytics

marketing cloud intelligence

9.

A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?

ad server, ad server application, and ad server user

adserver,ad server application, and ad server advertiser

ad server, ad server account, and ad server user

adserver,ad server account, and ad server advertiser

10.

A media publisher is using advertising sales management to manage their b2b ad sales business using google ad manager. A consultant added a new placement on an existing media plan. When adding the new placement, the media plan remains in an inactive state in GAM. What should the consultant do to clear the inactive state after adding the new placement?

override creative settings in GAM

delete and create the media campaign again in asm

delete and add the placement again in ASM

add the creatives to the line items in GAM

11.

A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?

validate flexcards are being activated with the community page and community default as targets

validate that the page variation is published

validate that the latest version of the omniscript is enabled

validate that the user has the mediacloudCCRuntime permission set license assigned

validate that the audience for the page variation is correctly defined as assigned

12.

A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

media channel

ad space specification

ad creative

media plan placements

13.

A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout

create the required characteristics of the productsusingthe product page layout

configurea product using product designer and associate the product to an ad space specification

configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes

14.

A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?

modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized

create a remote action in the integration procedure that calls a custom Apex Class

create a new authentication provider with custom metadata and use it within a named credential

implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure

15.

Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

create a home acount and agents as a contact on the home account.

create a home account and create an agents account with a brand record tyoe

create a home account and create an agents account with an agency record type

create home and agents as accounts without specific record types.

16.

Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?

media content title

product

media channel

ad creative size type

17.

A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?

take a backup of any newer ASM components

Take a backup of any customized or modified older ASM components

customize or modify the newer ASM components

activate custom lightning web components and FlexCards

18.

What are two roles of marketing cloud intelligence in media cloud?

compaign reporting using media cloud and ad server data

acts as a customer data platform

campaign performance using media cloud and ad server data

acts as a data lake for customer data insight

19.

Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

media cloud publishing

media cloud growth

media cloud advanced

media cloud basic

20.

Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?

media cloud growth

media cloud publishing

media cloud basic

media cloud advanced

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